Categories:
Digital Launch
Photography & Video Production
Social Media Strategy & Management
Brand Identity
Website Design
Tools Used:
Wix (modern website build)
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
AI-assisted tools (asset generation, editing automation, caption optimization)
Drone camera systems
Professional lighting/gear for stills & interviews
Figma (prototyping)
Instagram & Meta Business Suite
Participating Teammates:
Jim Wallin (Partner & Head of Production) – Photography & video direction (stills of 36 pieces, drone footage, artist interviews), Wix website design, post-production.
Daysi Salazar Partner & Head of Strategy – Brand identity, Social strategy & content planning.
John C. Hoffman (Senior Executive Producer) – All phases of video and photography production.
MICROBURST partnered with AEON88 Gallery in Miami to launch a contemporary art space fusing ancient Teotihuacan-inspired mysticism with modern expression.
In a rapid 4–6 week sprint, we delivered brand identity, a modern Wix website, social strategy with ongoing management, still photography and video of three dozen artworks, drone footage of the space, and interviews with three artists.
Project Description
The Challenge
AEON88 is a Miami art gallery preparing to make its mark in one of the most competitive visual art markets in the country. They came to MICROBURST with no website, no brand system, no social presence, and no video assets — and a hard deadline: Art Basel 2025. They needed a complete brand launch in weeks, not months, with production quality that could stand next to galleries that have been operating for decades.
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What We Delivered
We built everything from scratch on a compressed timeline. Full brand identity and logo system. A complete website designed to appeal to collectors, collaborating artists, and the general public. Video production and photography capturing hours of usable footage across the gallery's artists and exhibitions — content designed to position AEON88 as a serious space, not just another pop-up. Social media management and content strategy to build presence from zero. And direct outreach support targeting VIP attendees and collectors for gallery events.
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The Results
From first conversation to Art Basel-ready in 4–6 weeks. A gallery that launched with the brand infrastructure, digital presence, and content library that most spaces take years to accumulate. Hours of production-quality footage now fueling ongoing outreach to collectors, partner brands, and press — giving AEON88 a content foundation that extends well beyond a single event.
