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Client:

Gamma Sports

Client:

Gamma Sports

Client:

Gamma Sports

Duration:

Embedded support within 8+ year SportsEdTV partnership (Gamma-focused content produced in phases, including product launches, tournaments, commercial airings, and ongoing social/web features). SportsEdTV served as the brand’s primary partner.

Duration:

Embedded support within 8+ year SportsEdTV partnership (Gamma-focused content produced in phases, including product launches, tournaments, commercial airings, and ongoing social/web features). SportsEdTV served as the brand’s primary partner.

Duration:

Embedded support within 8+ year SportsEdTV partnership (Gamma-focused content produced in phases, including product launches, tournaments, commercial airings, and ongoing social/web features). SportsEdTV served as the brand’s primary partner.

Year:

2023-2024

Year:

2023-2024

Categories:

Sports Education Media

Product Feature Content

Branded Campaigns & Commercials

Content Scaling

Creative Strategy

Video Production

Tools Used:

Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)

AI-assisted tools (asset generation, editing automation, caption optimization)

Professional camera/drone gear for on-court shoots

Cloud delivery platforms for broadcast, social, and web prep

Participating Teammates:

jim wallin
daysi salazar
john hoffmann

Jim Wallin (Partner & Head of Production) – Full-cycle video leadership, on-location shoots, post-production, broadcast deliverables (Executive Producer on award-winning Gamma campaigns).


Daysi Salazar (Partner & Head of Strategy) – Creative strategy, content optimization, branding & product feature integration for Gamma's pickleball line across social, web, and commercials.


John C. Hoffman (Senior Executive Producer) - Leading role in commercial production for award-winning Gamma campaigns).

Jim Wallin (Partner & Head of Production) – Full-cycle video leadership, on-location shoots, post-production, broadcast deliverables (Executive Producer on award-winning Gamma campaigns).


Daysi Salazar (Partner & Head of Strategy) – Creative strategy, content optimization, branding & product feature integration for Gamma's pickleball line across social, web, and commercials.


John C. Hoffman (Senior Executive Producer) - Leading role in commercial production for award-winning Gamma campaigns).

MICROBURST partnered with Gamma Sports (Pittsburgh, PA) through SportsEdTV to create instructional, promotional, product feature, and commercial video content featuring high-profile pickleball pros. We handled full-cycle production for educational series, branded campaigns, social/web product highlights, and CBS Sports Network/streaming commercials, contributing to multiple Telly Award wins and millions of impressions driving visibility and purchases.

Project Description

MICROBURST partnered with Gamma Sports through SportsEdTV to produce instructional series, product feature videos, branded campaigns, and commercials featuring high-profile pickleball pros. 


We handled full-cycle production—from on-court shoots to post-production, creating content that aired on CBS Sports Network and streaming platforms, highlighted Gamma paddle technology and performance, and earned multiple Telly Awards (including Gold for “Play to Live - Live to Play” in 2024 and a Bronze in 2025, completing a Gold-Silver-Bronze trifecta).


The work generated millions of impressions across social, web, and TV channels, boosted brand exposure through pro endorsements and events like the Pro Pickleball League, and drove product visibility leading to increased purchases and sales growth. 


This embedded partnership with SportsEdTV demonstrates MICROBURST’s direct, trust-based philosophy delivering measurable impact and national recognition in fast-growing sports like pickleball.

Project Description

MICROBURST partnered with Gamma Sports through SportsEdTV to produce instructional series, product feature videos, branded campaigns, and commercials featuring high-profile pickleball pros. 


We handled full-cycle production—from on-court shoots to post-production, creating content that aired on CBS Sports Network and streaming platforms, highlighted Gamma paddle technology and performance, and earned multiple Telly Awards (including Gold for “Play to Live - Live to Play” in 2024 and a Bronze in 2025, completing a Gold-Silver-Bronze trifecta).


The work generated millions of impressions across social, web, and TV channels, boosted brand exposure through pro endorsements and events like the Pro Pickleball League, and drove product visibility leading to increased purchases and sales growth. 


This embedded partnership with SportsEdTV demonstrates MICROBURST’s direct, trust-based philosophy delivering measurable impact and national recognition in fast-growing sports like pickleball.

Project Description

MICROBURST partnered with Gamma Sports through SportsEdTV to produce instructional series, product feature videos, branded campaigns, and commercials featuring high-profile pickleball pros. 


We handled full-cycle production—from on-court shoots to post-production, creating content that aired on CBS Sports Network and streaming platforms, highlighted Gamma paddle technology and performance, and earned multiple Telly Awards (including Gold for “Play to Live - Live to Play” in 2024 and a Bronze in 2025, completing a Gold-Silver-Bronze trifecta).


The work generated millions of impressions across social, web, and TV channels, boosted brand exposure through pro endorsements and events like the Pro Pickleball League, and drove product visibility leading to increased purchases and sales growth. 


This embedded partnership with SportsEdTV demonstrates MICROBURST’s direct, trust-based philosophy delivering measurable impact and national recognition in fast-growing sports like pickleball.

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