Categories:
Sports Education Media
Product Feature Content
Branded Campaigns & Commercials
Content Scaling
Creative Strategy
Video Production
Tools Used:
Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
AI-assisted tools (asset generation, editing automation, caption optimization)
Professional camera/drone gear for on-court shoots
Cloud delivery platforms for broadcast, social, and web prep
Participating Teammates:
Jim Wallin (Partner & Head of Production) – Full-cycle video leadership, on-location shoots, post-production, broadcast deliverables (Executive Producer on award-winning Gamma campaigns).
Daysi Salazar (Partner & Head of Strategy) – Creative strategy, content optimization, branding & product feature integration for Gamma's pickleball line across social, web, and commercials.
John C. Hoffman (Senior Executive Producer) - Leading role in commercial production for award-winning Gamma campaigns).
MICROBURST partnered with Gamma Sports (Pittsburgh, PA) through SportsEdTV to create instructional, promotional, product feature, and commercial video content featuring high-profile pickleball pros. We handled full-cycle production for educational series, branded campaigns, social/web product highlights, and CBS Sports Network/streaming commercials, contributing to multiple Telly Award wins and millions of impressions driving visibility and purchases.
Project Description
The Challenge
Gamma Sports needed to break through in pickleball — a market exploding with new brands all fighting for attention from the same players. They had strong paddle technology but needed content that could compete at the national level: broadcast-quality video, pro athlete endorsements, and a production partner who understood the sport, not just the camera. The engagement came through MICROBURST's embedded relationship with SportsEdTV, where trust was already built.
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What We Delivered
Full-cycle production from court to final cut. Instructional series, product feature videos, branded campaigns, and commercials featuring high-profile pickleball pros. Content designed to work everywhere — CBS Sports Network, streaming platforms, social channels, and web. We handled the shoots, the post-production, and the creative strategy that tied paddle technology to athlete performance. Every piece was built to move product, not just look good.
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The Results
Millions of impressions across social, web, and TV. National broadcast placement on CBS Sports Network. A Telly Award trifecta — Gold for "Play to Live – Live to Play" in 2024, plus Silver and Bronze, completing the full sweep. Brand exposure amplified through pro endorsements and events including the Pro Pickleball League. Measurable sales growth driven by product visibility across every channel the content touched.
