The Challenge

Stretch Zone is the nation's leading assisted-stretching franchise — 420+ locations across the U.S. and Canada, zero closures, Drew Brees on the board, featured on the Inc. 5000 and Franchise Times Top 400. But scaling a wellness brand at that pace creates a content problem most franchises never solve: how do you produce commercial-quality creative that works for corporate marketing and 400+ individual franchisees, all with different markets, audiences, and needs? They needed broadcast-ready commercials, social content, and marketing strategy that could serve the national brand while giving franchisees assets they could actually deploy locally — and they needed it done within a budget that didn't look anything like what the scope demanded. Through a partnership with SportsEdTV, they connected with the MICROBURST team.

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What We Delivered

Commercial content creation and social media content built to work at both the corporate and franchise level. Marketing strategy that gave the Stretch Zone team a content engine — not just a batch of deliverables. Broadcast-ready cinematic creative alongside social-first content designed for local market deployment across hundreds of franchisee locations.

The defining moment: shooting elements of 10 commercials in a single day across three locations and three sports — golf, pickleball, and tennis. Two total shoot days produced nine commercial deliverables plus still photography, giving Stretch Zone six-plus months of content at a fraction of the market-standard rate. That's not cutting corners — that's production planning so tight it turns a budget constraint into a competitive advantage.

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The Results

Millions of impressions across social and digital channels. A content library now serving Stretch Zone's corporate marketing team and their 400+ franchisees nationwide — assets deployed across social, web, and in-studio channels at a scale most boutique agencies never touch. Six months of commercial content from two shoot days. An ongoing relationship that proves MICROBURST's embedded partnership model doesn't just work for startups and niche sports brands — it scales to serve a national franchise operation recognized on the Inc. 5000 with millions of potential customers in every market.